LTV CAC Calculator
Is the unit economy healthy?
Runs locally in your browser — your numbers never leave this pageTry: LTV=1200, CAC=300 → $1,200, $300, 4.00
How to use
The LTV:CAC ratio compares lifetime value to acquisition cost. Above 3:1 is generally healthy; below 1 means you lose money per customer.
Formula
Ratio = LTV / CAC
FAQ
What ratio is good?
3:1 is a common target; too high may mean you are under-investing in growth.
Why not maximize LTV:CAC?
A very high ratio can signal you could spend more to grow faster.
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